Africa's Foremost Data and Analytics Implementation Strategist
I’m Oluwatayo Winkunle, a trusted advisor to executive leaders, and a driving force behind enterprise digital transformation in Africa and beyond. I help organizations modernize operations, implement intelligent systems, and turn data into enterprise value.
I bring clarity, execution, and vision to transformation journeys - from boardroom to blueprint.
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Digital transformation isn’t a buzzword anymore. For today’s enterprise, it's a necessity. The challenge? Many leaders know why they need to transform but often stumble on the how - especially when it comes to making data work for decision-making.
Let’s break it down through a practical lens: implementing data analytics and business intelligence (BI) to modernize operational and strategic performance.
A Quick Guide to Enterprise Digital Transformation: A Data Analytics and BI Implementation Use Case
Speaking Engagements
At AWE 2.0, an initiative of the U.S. Department of State’s Bureau of Educational and Cultural Affairs- Oluwatayo Winkunle delivered a keynote on the intersection of artificial intelligence, data analytics, and content creation. Speaking to a diverse audience of women entrepreneurs and leaders, she demonstrated how AI tools, when paired with data insights, can unlock more relevant, targeted, and impactful content. Her session emphasized the shift from guesswork to intelligence-led storytelling, helping creators understand audience behavior, personalize messaging, and optimize content performance at scale. She further explored practical frameworks and low-code tools that make AI accessible for content teams, regardless of technical background.
Global Tech Africa Conference, 2024 (AI Summit Session)
At the Global Tech Africa Conference, Oluwatayo Winkunle joined a panel to unpack how artificial intelligence is transforming user behavior analytics and performance marketing. In this session, she introduced Palet - a proprietary AI content and performance solution she led for a digital marketing agency, showcasing how the tool analyzes user interactions, predicts content resonance, and dynamically adjusts campaigns for optimal impact. The session highlighted the importance of implementation strategy, data integrity, and ethical personalization - solidifying her position as a trusted expert at the intersection of AI, analytics, and enterprise innovation.
AI and Data to Power Smarter Content
Press
People-led Digital Transformation
On STV’s TechHub, Oluwatayo Winkunle unpacks the idea that successful digital transformation starts with people, not platforms. She explores how mindset shifts, leadership buy-in, and user-centric strategies drive lasting change in tech adoption.
How Diversity is Shaping the Future of Tech
In this International Women’s Day special, Oluwatayo Winkunle discusses the rising influence of diverse voices in shaping the future of technology. She advocates for inclusive innovation, highlighting how diversity in teams drives better product design, policy, and global relevance
Human Ambition, Machine Precision: Striking the Right Balance
In this Rapid TV interview, Oluwatayo Winkunle explores the delicate balance between human creativity and machine-led automation. She shares insights on how leaders can align technology with human goals - preserving purpose, agency, and innovation in an AI-powered world.
Tech as the Pulse of the 21st Century
On this TVC interview, Oluwatayo Winkunle breaks down how technology has become the engine of modern society - from smart governance to AI-driven enterprise systems. She emphasizes tech’s role in reshaping economies, industries, and the future of work.
Unlocking User Behavior in the Age of Intelligent Marketing
Redefining Work: Turning AI Threats into Opportunity
In this AIT interview, Oluwatayo Winkunle addresses the widespread fear of AI-induced job loss. She reframes the narrative around workforce evolution, highlighting how organizations and individuals can upskill, adapt, and redesign roles to stay competitive in the age of intelligent automation.
On this panel at Global Tech Africa, Oluwatayo Winkunle explored how AI tools like Microsoft Clarity Copilot are revolutionizing user behavior analytics and digital marketing. She highlighted real-world applications and how data-driven insight can sharpen campaign performance and customer experience.
About Me
I help executive leaders unlock enterprise value through data-driven digital transformation. As the Founder of Techlytics Corporation, I advise organizations on designing and implementing modern technology solutions that streamline operations, accelerate decision-making, and future-proof business models. Whether you're leading change, scaling innovation, or navigating complex tech initiatives, I bring clarity, structure, and execution excellence to your transformation journey.
Access My Lecture Slides, Research Reports & White Papers
This insightful resource shares various methodologies for anonymizing sensitive data when using AI systems, ensuring robust data security and compliance with privacy regulations.
People-First Digital Transformation is an excerpt of my interview at Silverbird TV and a tested practical guide to designing and implementing change that truly sticks - starting with people, not just platforms. In this resource, I share tested frameworks, leadership insights, and real-world examples that show how aligning culture, communication, and capability unlocks the full value of digital initiatives.
Remember when Google Translate turned “I’m hungry” into “I am the rice”? We’ve come a long way. In AI in Language: Translation and Chatbots, I unpack how today’s language models are reshaping global communication, user experience, and customer support.
Let's Talk
Looking for a dynamic tech leader to join your board in advisory, executive/non-executive capacity or an analytics and BI expert for your digital transformation projects?
Contact me